There has been a lot of talk about Lego's direction toward, well, girls. For decades they faced nonstop criticism that they didn't offer play-sets for girls, that most of their sets were clearly targeted for boys. Then, they release a line of pink and purple blocks and everyone's angry about the color choice. I admit, my first reaction was also one of irksomeness.
But...some time has passed...and the idea has sunk in. Toy departments have a lot of multi-colored sections, so to speak, but almost always they also have what can best be described as The Pink Section. And, what has happened, in essence, is that Lego now has representation in the girl section. And...is this a bad thing? I actually think the answer is, alas, no. Sure, designing, in general, for The Pink Section isn't the best way to go about the design process, it's more and more obvious that there are extremely complex gender issues all mixed in. But, as far as Lego's role in The Pink Section, which has existed for as long as toy sections have been around, the classic brick company went from no presence there for-EVER - to - entering.
So...I picked up the girl treehouse for my niece last night. I share this as evidence that, if there's going to be Pink Sections in toy stores, I'm ok with Lego having a presence in them. (I'll pass along any reaction from her, especially in relation to the alien set I bestowed upon her several months back.)